Design

Beyond Google Analytics: How to optimize your website’s conversion rate
As the saying goes, “knowledge is power.” What the experts will tell you, however, is that the kind of knowledge is more important than the amount. In the world of digital marketing, people think that things like SEO and Google Analytics are vital to successful campaigns. In reality, there’s more to your audience than what...

How to validate user experience
Designing marketing copy, graphics, webpages, ads, or email messaging involves a lot of careful maneuvering. You have to consider several factors, including user flow, voice, content structure, visual appeal—the list goes on. But the hardest part in designing marketing material or consumer products is figuring out whether the final creation hits its mark. This is where user...

Attract and engage your target audience with a website redesign
How to Attract and Engage Your Target Audience with a Website Redesign Millions of websites, billions of web pages. Little wonder that there is so much competition for visitor attention and why it can be so hard to make a website commercially viable. Yet this is no excuse for inaction or apathy, and if your...

How to use Easy User Test to improve CVR of a Saas Landing Page
How To Improve the Conversion Rate of a SaaS Landing Page Fabio Duo | @easyusertestOctober 27, 2021 Executive Summary Software as a service (SaaS) companies face mushrooming competition for customers. SaaS products are so convenient and so cost-effective that it’s a challenge to compete for search terms for their offerings. In addition, companies are developing...

User testing is your instant competitive advantage – here’s how to do it
With user testing, you give real-life users the chance to test your app, product, website, or service. In the process, you gain unprecedented insight into how your property works, how users are responding to it, and how to improve it in the future. The best part of all of this? User testing can be swift,...